Scholarship Essay to Study at University College Dublin

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I have chosen to study at University College Dublin for various reasons.

Known for its world-class academics and faculty with the likes of Mr Andrew Keating and Mrs Mary Lambkin, UCD facilitates a rich and stimulating learning experience.

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Studying at Smurfit Business School would provide continual development of intercultural communication, strategic thinking and many more, thus enabling the graduates to make sound marketing decisions when they enter

Alongside that, UCD’s career development team will develop my professional life by bringing in together multicutural perspectives with a combination of seminars, workshops, company site visits and more which would

make me versatile and curious throughout my career.

Furthermore, the relaxed environment and positivity flowing in throughout the campus makes it a safe haven for students.

UCD’s beautiful campus with a mix of an academic hub, research centres, global events, recreational activities, over 70 student societies and the opportunity to feed the swans makes studying in

this esteemed college an altogether unique experience – something I cannot wait for.

Lastly, I wish to stay in Dublin as it is a place surrounded by history, culture, art, research organizations, successful companies, vibrant start-ups and more.

My dream to learn the business while also learning about life will become true while studying at UCD.

I believe MSc in Digital Marketing at UCD Michael Smurfit Business School is a perfect epitome of how consumer behaviour, research, analytics, big data and creativity reinforce each other leading

After getting exposed to the intimidating world of digital marketing, I was looking for a course that would broaden my perspectives by removing the current knowledge gap and by

This ‘learning by doing’ course provides an excellent link between developing my personal skills and understanding the core of the digital eco-system.

The teaching methodology in this course allows students to immediately apply their learnings in assignments and by solving case studies in class.

My goal is to have an in-depth understanding of marketing and become extremely flexible in this field from this program.

Though I am not expecting to master all keys, I am competent enough to gain a global understanding of the subject.

Moreover, I also look forward to experience open-mindedness and diversity between professors and students from different backgrounds.

Hailing from a small-town in Bikaner, Rajasthan, my upbringing and obstacles have taught me the importance of education and its influence in shaping our perspectives and life as a whole.

Soon, my parents made a decision and moved into a metropolitan city – Kolkata, to provide us with proper education and facilities.

In addition to studying full-time, I also had to support my family by working full-time which severely affected my grades – but I don’t regret a moment of it.

When I look back at those days, I realize that my struggles have transformed me into a stronger person than before.

Currently, I am handling the digital marketing landscape at one of the leading real estate company in India – Sugam Homes.

My experience so far has been enriching as within few months, I was successful in formulating a new strategy for our digital campaigns which increased the conversion rate by

20%, thereby boosting our main business objective, which meant increasing sales.

What sets me apart from others is my perseverance and strong ability to succeed.

All of my experience in life has prepared my mind to be ready, whenever a difficult situation arises.

I have been a preacher of doing the right thing and giving my best without thinking about what the result would be.

I may lack exceptionally good grades like my peers, but I think my experience, extracurricular activities, volunteer work and most importantly the approach to thinking differently, act responsibly and

be a person who makes a difference in this demanding environment makes me a worthy applicant for this scholarship.

Receiving this scholarship would also weigh down my father’s burden and inspire me to work harder to become a better daughter, a better friend and most importantly a better human

I am determined to embark on an exciting journey after the completion of this course wherein I would imbibe my learnings to produce critical and reflective marketing decisions.

In the short term, I hope to build the necessary skills required to collaborate in an international market.

I wish to become an innovative marketing professional who can drive strategic, creative and long-term solutions to challenging problems.

I believe this course would help me extend my knowledge in a data-rich environment by polishing my skills to manage the incoming technological disruptions in marketing.

In the long term, I picture myself being a successful alumnus, of UCD Michael Smurfit Business School, by founding my marketing consultancy and by dealing with clients on a higher level.

This course will fulfil my long-term goal to become an expert in the field of digital marketing and analytics and to be a global actor in tomorrow’s world.

Most importantly, I would like to see myself in a position wherein I would be able to explore life’s possibilities, unleash my potential as a marketer and have a

positive impact on the world by helping the ones in need.

While being in my home country, I would represent UCD at regional career fairs, external events or pre-departure session and would yield useful information for the prospective students in my country.

I could also act as a point of contact for students who are keen on gaining information about workload, classes, and life as a UCD student.

Being a UCD Ambassador would involve adjusting to various things out of my comfort zone, being insanely stressed, learning exciting things while having sleepless nights and experiencing the student life

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Scholarship Essay to Study at University College Dublin. (2022, August 12). Edubirdie. Retrieved May 30, 2024, from
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