A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place.
Data from comScore shows that 57% of consumers have abandoned a purchase as they were only window shopping while 56% said they abandoned a transaction as they were just saving items for later.
However, the next three most popular reasons for abandoning a shopping cart were all to do with shipping costs.
A separate survey that we conducted last year found that 74% of respondents had abandoned a basket due to high delivery charges, while a survey by Trimble found that more than half of respondents (58%) would choose free or discounted shipping as the main way to improve e-commerce.
This infographic from Milo highlights more of the statistics on delivery and shipping charges from the Comscore survey.