1. Paper Title: How Improving Customer Experience Quality and Business Performance? A Case Study by Mystery Shopper Practices Authors: Yung-Lung Lai & Shih-Chieh Chang. International Journal of Marketing Studies; Vol. 5, No. 6; 2013 1.1 General description of the research method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon...
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#1 Concurrent use registration Rule: 15 U.S.C. §1052(d) That if the Director determines that confusion, mistake, or deception is not likely to result from the continued use by more than one person of the same or similar marks under conditions and limitations as to the mode or place of use of the marks or the goods on or in connection...
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Introduction The product market today is highly competitive. If a brand does not constantly evolve itself, it is at the danger of failing to satisfy its customers. To keep reinventing itself, it must ensure protection to the assets that bring value to the company. For this reason, it is important to give recognition to non-conventional trademarks, such as shape of...
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Game Appreciation and Industry Analysis Introduction The rapid growth in popularity of games has created considerable opportunities for marketers, estimating a global spending of $109 billion on games in 2017. In-Game advertising has become a new successful way of improving and growing revenue, as games become the most common past-time (Kerr, 2017, p. 5). In-game advertising is a popular method...
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This quantitative research work aim to investigate the influence of supply network strategies on innovation and supply chain competence in pharmaceutical industries, by explicitly focusing on the moderating effect of knowledge sharing relationship between supply network strategies and innovation. summarized research finding will be explained, discussion will help to answer the research questions mentioned in chapter one as the following:...
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Abstract Contextual investigation on improving quality administration of TATA organization's new item advancement venture incorporates the examination of the present circumstance inside the quality administration of TATA organization's new item advancement venture (current circumstance and recognize existing issues), improvement study (investigation the reason for existing issues and plan the improvement plan) and usage. Through checking the execution procedure, we have...
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Abstract Recently product placement in movies have increased with double fold worldwide. Product placement is used by the brands to be placed in movies, which ultimately results in revenue to the brand, which is gained by selling more the highlighted product on-screen(Gaille,2017). To understand the factors responsible for grabbing the users desired attention towards a particular product. This study will...
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Theory in Review The purpose of this literature review is to research how product placement can affect the consumer habits of young adults. The inductive research process will help identify if young adults are more inclined to change their purchasing habits due to product placements that they see in movies. This literature review will be organized with 9 articles, opening...
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Background/Introduction The Trademarks Act, 1999, defines well-known trademark as, 'a mark which has become so to the substantial segment of the public which uses such goods or receives such services that the use of such mark in relation to other goods or services would be likely to be taken as indicating a connection in the course of trade or rendering...
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Trademark Type is the name, brand, logo or design or any combination of these used to distinguish the supplier or supplier from the business or any other person and to indicate the origin of the product. Trademarks are often used by manufacturers to identify names, ideas, logos and trademarks in the display of their products. But shapes, sounds, smells and...
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The Hershey Company publicly attributed a 66 percent increase in Reese's Pieces (Reed and Dutka 1989) revenues to a famous and unforgettable product placement in Universal Studio's E.T.: The Extraterrestrial (Kennedy and Spielberg 1982). E.T succeeded in pairing with Reese's Pieces, 20th Century Fox became the first Hollywood film studio to publicly give producers a structured method for product and...
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Background and Context- Shampan is a small UK group of Contemporary Indian restaurants serving traditional curries and specials with a modern edge. Whilst all three of their (London and surrounding areas) branches offer high quality and authentic Indian cuisine, the most recent business venture for them, Shampan 3 is said to be ‘redefining Indian Cuisine’(Shampan, 2020) at their Westerham based...
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Abstract In order to build value for product and to achieve better share, companies rely on strategic partnerships with their customers and suppliers. In today’s rapidly changing markets are the design of products to fit processes and supply chains, processes to fit product platforms and supply chains, and supply chains to match product platforms and processes. If this co-design is...
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Luxury Market in India Overview Luxury adds to pleasure and comfort which is more than just necessity. Luxury provides satisfaction at two levels i.e. product and experiential. The products satisfy the functional aspects like craftsmanship, design, exceptional product capabilities, technology, etc while, experiential brings a reward of possessing a coveted item, association with hierarchical brand and status. Currently, the luxury...
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Executive Summary This paper is to analyze the factors that lead Ryanair Holdings to success and understand and evaluating the marketing strategy that Ryanair implement in order to be one most successful and well-known operating company in the aviation industry. This study looks at external and internal key influences of the environment of the Ryanair Company. Also assess the impact...
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Brand Audit – BMW Historical overview and background Parent company background Existing brands History of chosen brand Any changes in positioning/target market Competitors Existing brand extensions (if any) The birth of BMW can be traced back to Karl Rapp and Gustav Otto. Their respective companies; engine maker Rapp Motorenwerke and aircraft manufacturer Flugmaschinenfabrik Gustav Otto, gave rise to Bayerische Motoren...
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Clean, fresh water is a valuable natural resource that ensures the survivability of the nation. Despite having 6% of the world’s water resources, Indonesia’s management and environmental policies have not only been raising concerns but also pushed the country to the brink of water crisis (“Indonesia’s water and sanitation crisis”). In their 2019 study, Rahim and Soeprobowati aimed at finding...
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Major online retailers have held their positions for many years. Each of them has its own secret to success, but there is one thing they have in common: trust on the part of customers. It is built as a result of constant interaction with the audience and receiving feedback, which increases brand awareness and sales. Trust and happiness are closely...
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Observation is a proposed tracking, recording, review and evaluation of attitudes, acts, or events of people. Observational studies provide substantial insights that other methods of data collection do not. Observational approaches shed light on the actions of consumers and workers and can help address questions such as How do customers walk through supermarkets? How do they ingest goods and dispose...
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Research design refers to the overall strategy used to conduct research, which defines a concise and logical plan for addressing established research questions through the collection, interpretation, analysis, and discussion of data. The study design defines the study type and subtype, study problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods, and statistical analysis plan....
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Service positioning is a unique identity of a service in competitive market. Positioning is concerned with the identification, development and communication of a differentiated advantage which makes the organization’s products and service perceived as superior and distinctive to those of its competitors in the mind of its target customers. Positioning a service is difficult as compared to products based on...
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Mystery shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of the situation with the best practice identified (Dr. Jacqueline Douglas, 2015). It is seen as an efficient and effective instrument to gain in-depth knowledge of the customer’s perception of service delivery (Finn, 2001). When a...
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Business organizations across the world today are keen to leverage maximum technological advantages and benefits due to the increasing use and applications of modern internet based technologies and devices by consumers globally. Exponential rise in the applications of technology across all industries and societies has revolutionized the way people communicate and think consequently generating a lasting impact on their life...
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Operations and the industry processes and the characteristics of Honda’s market has a several key parts and sectors which are needed to be known like suppliers, marketing channels, competition, market attractiveness, and many other factors. So, the first one will be the suppliers, who is the main suppliers, their number, and what they do. Honda is one of the biggest...
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Nowadays green is a new evolving concept to furnish marketing with image branding and marketing spin. If we look beyond, we found how ethical or green it is (product/services). This is real/true rather than rational. After stripping, we explore the product; who made or grew- this information or using this, we can develop our ideas to connect with people. Originality...
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Controlling is a management function that control the performance of a company and process of carry out the plan that have been set. It recognizes the leeway between the plan that have been set and the real outcome. After that, it will make the correction to the deviations and also make sure the company is going on the achievement of...
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When it comes to earning the loyalty of repeat customers, strong branding is essential. The visual element of your brand identity plays a critical role in driving consumers to your door. This is not, however, where the power of branding stops. Branded items, including customized apparel, can go a long way in building a strong company culture amongst employees and...
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Globalization has many impacts in the world such as the advances of infrastructure, technologies and telecommunications. Those advances create a high competition among business industries. To compete within its market and customer, business industries must build a strong brand and creatively utilize various marketing tools. Marketing tool that is currently popular and effective can be identified as product placement that...
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Most of the cinema production cost are covered by product placement. In cinema, product placement has grown significantly over recent years. However, with so much money spent, there is very little known facts about the effectiveness of the practice in the cinema. Various research have been conducted in this topic. In one study, the communication effects of the product placement...
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In this report will be discussing about products and services marketing, first of all will be different between product and services and how Fayeda Travel and Tourism use services marketing practices to reduce the marketing challenges created by the characteristics. Secondly, we will be providing an advice on enhancing customer satisfaction and loyalty in Fayeda Travel and Tourism using process,...
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