Media carries an impactful role that can affect society’s perspectives of different genders, races, and cultures. Whether it is a negative, or positive effect, media plays an ongoing significant role that can change the outcome. There are numerous types of worldwide media such as: newspapers, magazines, television advertising and radio. Social media and television have been rising and influential platforms...
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Introduction The technological innovations of the 21st century brought with them new ways of communication and interaction. Among students of higher education, social media has escalated from being used for leisurely activities dealing with personal and social life to a major tool monitoring educational achievement. Many wonder about the impact, good or bad, of social media on their academic performance....
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This chapter reviewed the relevant literature on the effect of mass media on adolescents. The purpose of this review is to provide a background that would be appropriate for understanding what is currently known about the study. The theoretical and empirical information considered the influences of mass media on socialization of adolescent students. The influence of parental attitude on the...
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INTRODUCTION Islamophobia, the fear of or prejudice against the Islamic religion, is a social phenomenon prominent worldwide and in dire need of the public’s attention, considering the wide implications it has on the lives of Muslims. With the internet and social media facilitating both the misrepresentation and exaggeration of the Islamic religion as pro-terrorist and a threat to society, the...
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INTRODUCTION In a democratic country, public and its opinion matters the most because democracy itself means of the people, by the people and for the people. According to lord Bryce public opinion is a term that is commonly used to denote the aggregate of the views, men hold regarding matters that affect or interest the community. Thus, understood it is...
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Abstract Tourist destinations are currently pursuing more distinction in an increasingly competitive market, within which image is a decisive element in tourists' destination selection. This research studies the impact of media channels, such as television, radio, magazines, newspapers, and magazines on the destination image and how it is delivered differently from one media platform to another. Introduction The rapid growth...
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The evolution of digital technology, the growth in social media, and the immense increase in the population have resulted in teenagers today facing much pressure from school, keeping up good grades, delivering in sports, being active on social media, and hanging out with friends and family. Being a teenager in today’s society has changed tremendously in the last years with...
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I agree with the proposition that a changing global media landscape has a major impact internationally in the present century. Let me start the debate with a clichéd quote that change is the only constant thing and media is no exception. In effect, media is changing at a faster pace than ever before and the nature and magnitude of this...
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Introduction Nowadays, the innovation of the Internet in the late 20th century gives a new concept to consumers. Undoubtedly, with much greater reach online, the importance of digital and Social Media has increased in recent years. Social Media provides a new channel to reach product and brand information from social communication (Kozinets, 1999). In reality, most consumers buying cosmetics products...
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This is a critical paper on “The Political Affiliations and Biases of the Philippine News Media”. The article discusses the inherent bias present in the Philippine media and supports its claim by answering three questions about the behavior and effects of Philippine Media. The purpose of this critical essay is to analyze this paper and determine whether or not the...
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Media consumption: The spread of key opinion leaders (KOLs) in social media Throughout these years, because of the social network development, a lot of Key Opinion Leaders (KOL) have drawn attention to social media platforms. Opinion Leader was meant to be a group of people with greater influence than the others in the early stages. The key opinion leader provided...
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Introduction Content analysis refers to a research method adopted to interpret and code certain words or concepts within textual material. The American Behavioral scientist Bernard Berelson proposed a definition of content analysis, which is defined as a research technique for the objective, systematic, and quantitative description of clear content of communication. This method has been adopted in the social sciences...
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Methodology A survey was done by using Google Forms. The form was made and circulated over Facebook pages, WhatsApp Groups, and Twitter. This study's sample consisted of social media users aged 18 to 30. From November 1 to 30, 2021. Everyone who wanted to participate was welcome to do so. The sample size for this study was 100 people, with...
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“Our Beauty Obsession: An Investigation into the causes and effects of modern beauty ideals in a world driven by consumerism and mass media.” Research questions: What are the current standards of beauty and how have they been shaped and structured by platforms such as social media? How are today’s beauty ideals affecting the body image of adolescent females? Do these...
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Body Image Body image is defined to be a mixture of how and what an individual thinks or feels about his or her physical body. It commonly includes the thoughts, feelings, and beliefs the individual thinks of their body size, figure, or outer appearance (raisingchildren.net.au, 2019; Good Therapy Organization, 2019) Body image is determined by four factors. By how the...
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Introduction Car commercials are ubiquitous in today's media landscape, bombarding viewers with enticing visuals, captivating narratives, and persuasive messaging. These advertisements play a significant role in shaping consumer perceptions and influencing purchasing decisions. In this critical essay, we will deconstruct a car commercial, examining its underlying messages, techniques, and the broader implications for society. Target Audience and Ideology Car commercials...
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Introduction The concept of media framing is based on an angle that is taken by a media firm to communicate a specific story. Several people consider news to be completely valuable and the goal still is not usually this method. Many news stories are more value-laden as per the content and manufacturing. Reality is never in reality shown via news...
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Some historians argue that the broadcasting of the Vietnam War and the effect that that had on the American people was the reason for the Americans losing the war. Daniel Hallin, Professor of Communications asserts, 'What was the effect of television on the development and outcome of the war? The conventional wisdom has generally been that for better or worse...
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How is the media, biased, more towards progressive-liberal values, conservative values, or in both directions depending on the specific media outlets you may access? Media is essential to our democratic process. It is our main source of information about the world. The way we understand issues, the way we vote, and how we feel about politicians, it’s all based on...
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This investigation will evaluate the question: To what extent did media coverage affect American public opinion of the Vietnam War? This exploration will focus on media reports during the Vietnam War and analyze the implications that news coverage had on public support for the war in the United States. The first source that will be evaluated is Walter Cronkite’s editorial...
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Parenting can be challenging, especially for younger parents. Teen pregnancy is not a new issue, In were close to 200,000 babies born to those between the ages of 15 and 19. The issue of teen pregnancy seems to be glamorized more and more every day on TV shows such as 'Teen Mum', 'And Sixteen and Pregnant', and also by young...
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Regulation of social media is a new frontier that invites criticism and yet is worthy of exploration even in a country as free as the United States. The statistics on social media usage (Hou, et al, 2019) indicate that nearly every single teenager and young adult has at least one social media account. These individuals get exposed to a greater...
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Mass media has changed the social landscape since its origins; with growing technological advancements and the digital revolution, the way in which we communicate as well as interact with society as individuals has been largely shaped by the media we consume. As globalization has interconnected our society economically, culturally, and socially; the media has also been shaped by the processes...
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The issue I was trying to display was in today's Western society the use of advertisement and photoshop is destroying many women’s self-image of themselves. It is important for women and all the people around them to learn to treat and love their bodies with respect. To understand there is no need to compare themselves to unattainable standards set by...
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The only thing that is guaranteed in life is change. Whenever people begin to fear change and feel like they are powerless, this can lead to some serious issues. People need to be open to move forward and remain open-minded. Some of the faulty ideas that are associated with media and media literacy are that it is harmful, it requires...
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Nothing has taken over so many people’s lives more than social media. The majority of people worldwide use social media on a daily basis. For adults, it is usually Facebook or Twitter while teens tend to use Snapchat, TikTok, and Instagram. This technology allows everyone to stay in touch whether the results are good or bad. When people really take...
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Social media is a tool for sending and receiving of information from various people in different geographic locations of the world across the internet. However, through this process of communication, there have been several loopholes that have created an environment for attackers and malicious acts that have left its users exposed to risks of their critical details being lost and...
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The purpose of the proposal Promotional media that is often used to convey information about products is advertising media. This proposal aims to offer cooperate with golf sports equipment manufacturers to market their products on our social media that focus on golf sports. The main goal is to convey to young people that golf is a sport that is relaxed,...
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There are millions of car advertisements online about what car to buy or their reason to choose their car over any other companies. In the car industry, it can be seen why paper advertisement is essential. There are multiple techniques and ways for car companies to convince their audience to buy their vehicles. Some of the most popular techniques are...
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Background information Amazon is an e-commerce company that was founded on the 5th of July 1994, in Seattle, Washington, United States by a man named Jeff Bezos, who is a Princeton graduate in computer science and electrical engineering the company started off by selling books then started to expand slowly by selling a variety of products including audio and video...
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