This research is motivated by the development of technology in the banking world which simplifies banking transactions, namely the digital marketing of Bank Tabungan Pensiunan Negara. Digital Marketing is products or services advertised via the Internet. Internet marketing can be technically creative, both design, development, advertising, and selling through the Internet. The analytical method used is path analysis with quantitative...
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This paper discusses the various elements of customer loyalty. Past researchers have concluded that with the right set of value elements and investigating what customers truly need, companies retain customers effectively thus ensuring greater customer loyalty. It has been concluded by various researchers that cognitive, affective, conative along motivation contribute immensely to customer loyalty. The terms customer and consumer have...
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A customer is one of the most critical assets of any organization. How an organization treats its customers during interactions has a significant impact on future or subsequent decisions they make, such as making repetitive purchases, spreading positive messages about its product or services, or posting positive reviews and feedback on the company’s website and social networks. The loss of...
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Quality is always in an ever-changing state. What was deemed good yesterday might not be considered good tomorrow. That means constant quality control and innovation have to be considered. There are many ways to maintain quality. Maintaining quality in the traditional sense is very different from choosing to do it with a more modern quality management system like Total Quality...
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Restaurant quality and customer satisfaction in the hospitality industry are very important because the happier the customer the more likely they are to visit the restaurant again which means more money for the restaurant and the customer will therefore recommend the restaurant to other people bring more customers to the restaurant. According to Navaraj Budhathoki (2018), customer satisfaction is the...
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Introduction Strategic analysis is the way of conducting research on a company and its operational environment including internal and external factors that influence the company's ongoing situation to create a strategy. Data becomes the key competitive advantage nowadays. Managers of an organization use this data to know about the competitor’s strengths and weaknesses. Data collection is not only important to...
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Having a good customer service area within your business makes customers feel more welcome. If you make sure that your customers are well looked after and well respected, customers will be impressed and will want to return as they know that they will be respected and treated carefully. For a business, good customer service means treating customers with kindness. Customers...
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Apple offers in-store and online services in order to ensure good customer service and satisfaction, the first being the genius bar. The genius bar is a tech support station located inside the Apple stores with the pure purpose of providing support and advice for customers. This service can help the business reach customer expectations as this service offers support and...
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Customer services, the very aspect in completing the formality in treating customers with the respect and pleasant services as expected by the recipient. What started in the old times has carried through many changes as society evolves. Of course, thanks to the power of literature and documentation, the record of customer services is kept for analysis on how much it...
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Australia is about 25 million people where about half of its population possess a passenger car. It has been found that the best customer archetype for a car worthing around 25 000 AU$ are the young men between 25 and 34 years old. They represent 1.66 million people within the country and most of them lives on the Est-coast, when...
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Two variables commonly decide customer perceptions towards online test our relink in graphui shopping, one is trust, and second is perceived benefits (Rahman et al., 2018). Therefore, trust and perceived benefits It seems like the expectations regarding customer behavior against online shopping are important. First, Trust is one of the curious considerations in the global industry of online shopping and...
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Introduction Over the recent decades, the issue of the benefits and risks associated with Corporate philanthropy (CP) has been an evolving topic on shareholders and the society as they have developed stronger expectations of firms behaving in a socially responsible way. Houqe at el (2016) purport that society’s perceptions play an important raw in contributing to firm’s success in the...
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Technological developments have enabled marketing and advertising experts to integrate consumer information into tailoring personalized content drawn from the personal interests of individual consumers (Tucker, 2012). In the recent years, we have witnessed a vast scale change in the type of advertisements and marketing strategies we come across in our daily lives. As social media and online platforms increasingly become...
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There are various resources needed in an office environment to keep the customer service running in the department for work and pensions. The types of resources are, work volumes, staff members, training opportunities, working patterns, opening hours, I.t software and hardware, skillsets, premises, photocopiers, printers, telephones, legislative requirements (e.g. health and safety, Equality and Diversity). Staff work forces are important...
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Introduction Hilton hotel Singapore providing high quality services to the customer. It is a 5 star hotel in Singapore. It is situated at 581 Orchard Rd, Singapore. There are so many accessibilities like public entrance, guest room, elevators, and public rest room. Set in a concrete-and-glass constructing within the Little India district, this polished motel surrounded by using stores and...
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In order to create a customer service team from scratch, I would start with a plan containing what I am setting out to achieve, what resources I require to create the team and going forward how I will maintain resources and manage the performance of my team. My resource plan would include the physical resources I would need such as:...
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Customer service defines as taking care of the customer's requirement by providing or serving and delivering professional, efficiency and high quality service. The service will be provided during and after the customer's needs are reached. In logistics industry, customer service is the activities, service actions that are provided and acting as added value. The purpose is to bring more value...
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Today’s market researchers are using a variety of techniques to explore market trends and customers. In-store observation is one way that has brought surprising results. Paco Underhill has devoted his life to exploring consumer behavior. He has gathered all his findings into a book called “Why We Buy. The Science of Shopping”, which analyzes thoroughly purchasing journeys. He shows clearly...
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What are Costco’s competitive advantages and how can they leverage them to expand successfully? Costco is one of the worlds leading global retailer with its presence in eight countries offering a diversified range of products and services. The company’s unique business model and global expansion strategies have led to its success. In spite of heavy competition in the retail industry,...
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Abstract This research is all about to study the international customers’ loyalty behaviour towards Indian textile industry. When it comes to loyalty a customer becomes a frequent buyer. An international customer who can buy the textile products in India frequently and stand loyal to a brand matters more for a company to enter an international market. Their preferences and needs...
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Abstract If we develop the relationship among farmers, government and consumers using the technology, the middle men’s role could be easily thrown out from the whole scenario. We can easily overcome the problems being faced by farmers in selling their goods in the market. We need to maintain this relationship with one friendly user interface, which can be used to...
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This case was particularly chosen since it once presented itself to me two years ago while employed as a cashier at a hardware store. In a firm the cashier holds the cash register at various locations such as point of sale or at a retail store. This individual is responsible for receiving and disbursing money. Like mistake or miscalculation may...
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The break-out of coronavirus pandemic has greatly impacted the whole world. People stayed at home during lockdown, or wearing masks all day during their work after the slightly alleviation. Not only the daily life has been changed dramatically, but also the business world. The most impacted business should be those who rely highly on world trade. The world trade in...
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INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve the motivation of the customer to purchase the product or service since the...
171
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A business customers are their biggest assets because without them, no business would grow well and no business would succeed in their endeavours; in fact, there would be no purpose for business at all. You cannot pick them up and drop them whenever it satisfies you, no matter how galling they may become. You need to retain them, and you...
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Oil is a commodity that is desired by multiple players and is essential in order to sustain the needs and lifestyles of consumers, businesses, and employees that depend on the natural resource to heat their homes, transport their products, and generate their paychecks. The top oil and gas companies in the world include Phillips 66, ExxonMobil, BP, and Royal Dutch...
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The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of...
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In the business world, everyone who is involved in the business desire to get marvelous success in their perspective field. The business mind always wants to expand its business by gaining a lot of customers. The major question that arises is how to attract customers and build a good relationship with them. For every business project, a businessman prepares presentations...
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Loyalty and satisfaction do not always coincide The importance of customer loyalty Customer loyalty is a key piece for the performance of a company, logically. However, offering an innovative, quality product or service is not enough today to get loyal customers. Their loyalty, therefore, is necessary through effective loyalty strategies, capable of fostering that trust and loyalty. In the field...
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