When talking about two very similar fast food companies like McDonald’s and Burger King it can be a little hard and sometimes confusing, because there is not many of differences between fast food companies. McDonald’s and Burger King are fast food companies that are known for having burgers as their main product. Both companies have a lot of similarities like both have fat content, are known worldwide, have a lot of costumers and much more, however there is no doubt...
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McDonalds (McD’s) and Burger King (BK) are essentially the major players in the fast food industry and have been viewing for some years. They both give comparable sustenance that is arranged rapidly requiring little to no effort. So what separates them? The distinction amongst McDonald’s and BK is their corporate culture – operational administration. The assembling technique at McDonald’s takes after the “Doing Everything for You” versus “Having It Your Way” at Burger King. The “Made to Stock” technique at...
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Burger King’s communication objective is to increase the company’s sales by targeting the super fan customers who happens to be young men. These activities are also geared towards ensuring shareholders’ satisfaction, in addition to increasing the company’s share value. To achieve these communication objectives, the organization has put in place plans to communicate and promote products to its target customers. This reminds customers that the most favorite burger is to be found at Burger Kings. An additional communication objective is...
2 Pages
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Feeling thirsty or hungry can impact a person’s driving performance. It affects both the driver’s focus and mood, especially in heavy traffic. But just like how cars need to fuel up before a drive, our body also needs a fill. This inspired American fast food restaurant company Burger King to use the Internet of Things to target drivers who are stuck in traffic. It said that their plan is to deliver burgers to drivers while they sit in their cars....
2 Pages
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Coca-Cola Company is one of the top American multinational corporations known for its soft drink franchise. It is renowned for its highly marketed product, Coke which can be easily found in any grocery store, fast-food chain, or online website. As consumers, the accessibility and affordability of this product are taken for granted hence the commercialization process is overlooked. To retain and profit from its vast global market, Coca-Cola Company has established multiple factory locations worldwide to exploit the natural resources...
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Introduction Marketing mix are actions and tactics that a company uses for the purpose of promoting its brand or its product in the selected target market. The application of marketing mix adopted by various companies depends on the size of their business, the location, the advertising strategies chosen by them and a range of other factors It is called a ‘mix’ because each and every component of marketing mix affects the other. Therefore, the total mix should be appropriate for...
4 Pages
1805 Words
McDonald’s Corporation is an America-based fast-food chain that was formed back in 1940 by Ray Kroc and now it’s a market leader. The business model is a fast-service restaurant with several franchises operating globally. They sell products such as cheeseburgers, Big-Mac, fish fillet burgers, wrap sandwiches, happy meals, salads, French fries, McNuggets, McFlurry, cold and hot beverages and many more. They also provide free Wi-Fi, play and party areas and delivery services. The company is well known for its drive-thru...
3 Pages
1299 Words
My aesthetic experience is about the World of Coca-Cola Museum in Atlanta, Georgia. This is a museum that showcases the history of the Coca-Cola company dating back to 1886. During this time, a pharmacist by the name Pemberton from Atlanta created a soft drink that became popular. The museum relocated into its present facilities, the Pemberton Place, in 2007 (World of Coca-Cola, n.d). In this paper I will share my experience at the museum, my evaluation, and interpretation of the...
2 Pages
761 Words
Minimum wage laws have been a topic of social, economic, and political debate for decades. As most things, there is generally never an answer that seems to make everyone happy, and this topic usually sparks mass debate. This is at both a state and federal level, as a fair percentage of states have a higher minimum wage than federally required. This essay will outline the disadvantages of raising minimum wage, as well as disadvantages of minimum wage laws as a...
2 Pages
846 Words
McDonaldization is a fast growing process being implemented in numerous businesses worldwide. With all business tactics there come pros and cons along with outcomes that were predicted or perhaps not foreseen. In this essay I plan to analyse the advantages and disadvantages to Ritzer’s four dimensions of McDonaldization and respond to his ideas. To begin, I think we should discuss what McDonaldization is. McDonaldization is commonly understood as “when a society adopts the characteristics of a fast-food restaurant”. The developer...
2 Pages
1097 Words
For our advertising campaign I chose to compare it to the 2017 Pepsi campaign featuring Kendall Jenner as the leading lady. I chose this advert to use as a guideline on what not to do, in my opinion this Pepsi campaign embodies everything advertisement should avoid, due to the plethora of moral issues. There was so much backlash surrounding the commercial that Pepsi was forced to remove it from viewing platforms. During two thousand and seventeen, participating in activism progressively...
3 Pages
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I will be researching the different methods of digital marketing and how it affects Mcdonald’s status in society, as many of their customers react differently to each product and service. Within the research, I will be focusing on the concept of marketing, methods including social media, famous adverts and the use of cross-collaboration with other entities in the international markets. In addition to this, I will be analyzing the chosen product, which will be the McChicken Sandwich and will be...
4 Pages
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Executive Summary This study is done to examine the market environment of PepsiCo Inc. PepsiCo is one of the world’s leading food and beverage brand. It’s a renowned brand and a very well organized multinational Company operating in more than 200 countries. PepsiCo Inc. was formed in 1965 as a result of the merger of two established companies including Pepsi Cola Company and Frito Lay, Inc. The multinational giant has a great interest in manufacturing, distributing and marketing of beverages,...
6 Pages
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Introduction International trade allows countries to expand their markets for goods and services that may not have been available locally. As a result of international trade, the market has greater competition and hence more competitive prices, making the product cheaper home for the consumer. Global trade allows rich countries to use their resources – be they labor, technology or capital – more efficiently. Because countries have different natural assets and resources, some countries may produce the same commodity more efficiently...
7 Pages
2981 Words
Introduction 1.1 About the topic/title The topic given by the industry is To Study on Market Potential with Special Reference to Kellogg’s. Summer Internship Programme (SIP) is envisaged as a unique programme for talented college students across the country to get a real-time exposure in organization and to understand the customer behavior in preferring the products. The programme is designed to provide opportunity to students to interact with purchase manager/admin of the hotels/IT fields and to understand their shopping experience...
5 Pages
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Product Variety Pepsi Cola is produced by a pharmacist, Calleb Bradham in 1898. There are many varieties of Pepsi Cola only sold in specific countries. In the consumer market of Malaysia, Pepsi Cola is sold with many varieties which are Pepsi Regular, Pepsi Black, Pepsi Black Ginger, Pepsi Black Vanilla, Pepsi Light currently (Figure 1). Pepsi Black edition serves with bolder taste and zero calorie content (Figure 2). It is approved with healthier choice logo by Malaysia in the sugar...
7 Pages
3389 Words
Introduction This essay is about business case analysis of two companies from different countries. The selected companies for this essay are Kellogg’s and NOKIA. The purpose of the essay is to provide an overview of the two selected companies including business and governance structures. The main aim of the paper is to analyze the influential business environmental factors which positively impact organizational performance. The key points of the essay are to discuss about the internal and external environmental factors that...
4 Pages
1944 Words
The strengths of a company represent the positive aspects of a business that puts them above their competitors. They are internal factors that the business can control, which involves strategies that help them progress as a business. For Kellogg’s, this includes their strong consumer base. According to expendedramblings.com, Kellogg’s accounted for 20% of Walmart’s total sales in 2019 (Smith…, 2019). This is a huge revenue, considering how many products Walmart carries and distributes. Another strength the company has are their...
7 Pages
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Introduction PepsiCo is an American multinational food, snack and beverage company which is located at Purchase, New York, USA (The Editors of Encyclopaedia Britannica, 2019). In 1993, the company faced a crisis which is called the Pepsi Syringe crisis (Paul Holmes, 1993). It was started as a threatening local incident which turned into a multimillion-dollar disaster for the PepsiCo after some time (Newsweek Staff, 1993). A couple reported that they found a syringe in Diet Pepsi can and returned the...
6 Pages
2519 Words
Strategic Management Plan Introduction Every business has some strategies. These strategies influenced by the internal and external environment of the business. Business strategy means the course of action that assists the manager to achieve the goal. (Businessjargons, 2018). This strategy calls the master plan of the business. By this plan, the business is conducted and manage their competitive position in the business area. This is the long term plan of the company. But this plan affected by the internal and...
6 Pages
2604 Words
Diversity in H&M In January 2018, H&M photographed a young black boy by the name of Liam Mango wearing a green sweatshirt with the words “coolest money in the jungle” written across the front in their ad. When this ad was published to their website to be sold, many individuals were outraged and took to social media for the picture to be removed as it was viewed as racist. When this controversial ad hit the internet, some people could not...
6 Pages
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Nestle First of foremost, according to the news, Nestle Malaysia faced a critical issue in the beginning of year 2018, when a statement regarding its MILO product having false marketing went viral and caught a significant amount of attentions from many consumers. The claim was about the MILO brand product which is made up of 40 % sugar despite Nestle marketed the products as healthy one. However, Othman Yusoff, Head of Halal Affairs of Nestle Malaysia defended the products and...
3 Pages
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The Dilemma Businesses are very dynamic in the way that they are easily able to adapt and engage in new operation frameworks in order to improve their out turn and consumer satisfaction. Following the rise in education and exposure to the importance of mental health in the 21st century, many firms have made it their primary objective to improve their work place environment and culture in an attempt to heighten the overall wellness and productivity of their employees (Litchfield, Cooper,...
4 Pages
1710 Words
Executive Summary The aim of the report is to review the marketing mix strategies such as product, price, place and promotion of two reputable companies i.e. Weetabix and Kellogg’s Coco Pops. The aim is to understand the practical implementation and go through a practical experience of implementation of these trends as studied in the course. The report begins with a brief introduction of the topic under consideration, moves through marketing mix comparison of both the companies and ultimately commences with...
4 Pages
1696 Words
Introduction In this essay I will be discussing the implications and uncertainty of Brexit on Starbucks. Analysing two Brexit scenarios, I will investigate how Brexit will impact Starbucks in regard to the important factors: Workforce, Labour Migration, Market Access and Trade. Brexit is an abbreviation of Britain exiting the EU Membership, “an economic and political union with 28 countries which allows free movement of goods, capital, services and people between member states” [GOV.UK. 2019]. Being a part of the European...
7 Pages
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Executive Summary Founded in 1971, Starbucks has grown exponentially and currently operates in 41 countries. Starbucks main success comes from its successful strategies like creating human connections and providing customers with a quality experience. The integration of technologies such as Mobile Order & Pay and Currency Program has improved customer relationships. Starbucks interacts with more than 50 million people on Facebook, YouTube, Twitter, Google+ and Instagram. Starbucks is a brand with a high level of customer experience. Starbucks sells its...
3 Pages
1425 Words
Introduction Firms operating in today’s business contexts have to address various challenges and respond to emerging opportunities often in highly competitive markets. As a result, effective change management becomes a pertinent undertaking for the leadership in such firms, enabling them to navigate prevailing and developing market conditions. For Starbucks, the challenges faced range from heightened competition and decline in retail traffic related to changing consumer preferences among various other issues (Cheng, 2018). Focusing on the issue of decline in retail...
5 Pages
2271 Words
Introduction Colonel Harlan Sanders is the organizer of Kentucky Fried Chicken (KFC). He was born on September 9, 1890. When his mother needs to go to work, he needs to do a lot of home cooking. After his father kicked the ball, he dealt with three relatives. Since then, he has figured out how to cook and increase the value of various neighborhood foods at the age of seven. In the 1930s, Colonel Sanders, who was only 40 years old,...
5 Pages
2341 Words
Starbucks is a famous café world wide you could find it almost everywhere in the world. Starbucks was founded in March 31, 1971 and was founded by 3 people named Gordon Bowker, Zev Siegl, and Jerry Baldwin. Most people love their coffee and usually like to start their mornings with a beverage from Starbucks. FACTORS OF PRODUCTION Starbucks need all four factors of production which are Labor, Capital, Land, and Entrepreneurship. They need land for their stores to sell their...
2 Pages
963 Words
Executive Summary The aim of this paper is to discuss about the Strategic Management of Starbucks and to know about the internal and external factors of the company. It further discussed about the SWOT Analysis and recommended some important terms that can be implemented by the company. It is then concluded that that brand name is one of the major strengths, whereas, premium pricing act as a major weakness for the company. Introduction Strategy Management is a way of management...
4 Pages
1683 Words
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