How Persuasive Language Used In Different Cosmetic Ads In Different Time

Topics:
Words:
509
Page:
1
This essay sample was donated by a student to help the academic community. Papers provided by EduBirdie writers usually outdo students' samples.

Cite this essay cite-image

Cosmetics have become a daily needs for woman, girls and even man. It correct some parts of our face and give the spotlight to the part that we want to highlights. Since people have different face’s problems and special aspects, different kinds of cosmetics have been made according to its function. Cosmetic ads always give a big impact to our lives, especially woman. It promote one’s product to attract costumers depending on the market target. The researcher conducts a study to analyze how persuasive language differ in different eras. The study will help people to know what the differences are and modernization of language as time goes on. Based on the research conducted, the researcher found out that the different words in cosmetic advertisements are used based on the manufacturing’s time to make it more beneficial.

To begin with, it’s a general information that old advertisements tend to be overdramatic compared to modern ads. Shown on the data of 1974’s advertisements, it tends to describe more about the product rather than the benefit. It also use old style and overdramatic adjectives such as ‘as if a spoonful of cream has been pured into each powder’, ‘glide on airy light yet feel smooth ad cream’ and ‘see your plain eyes come alive’. The 2020’s or modern ads focus delivering the benefit of the products using simpler, yet modern words to attract customers. Rather than texture, many people will mostly prefer the one with great benefits. Some example of the phrases used are ‘brow instantly look fuller’. The 2020’s ads also gave information on how to use the product to get the best result.

Save your time!
We can take care of your essay
  • Proper editing and formatting
  • Free revision, title page, and bibliography
  • Flexible prices and money-back guarantee
Place Order
document

In addition, people can clearly see the differences on the usage amount of words on both advertisements. The 2020’s advertisement tends to use simpler and lesser but meaningful words. It attracts costumer’s interests more than the 1974’s advertisements since all the words were straightforward but still on trend. An example was ‘enchase’ which means engraving, engrave our brow’s shape and color. It hits the target perfectly on spot. One word can bring so many differences, 2020’s ads creator know the needs and interests of the costumers. By using just one word, they can attract costumer’s interests and willingness to know more about their products.

Moreover, aside from using simpler words, the 2020’s advertisements are easier to understand. The usage of words are different, it clearly shows “See your plain eyes come alive” compared to “Brows instantly looked fuller, thicker and healthier”. Both advertisements shows the result of using the product in different language and way of delivering it. 1974’S advertisement relies more on one’s imagination, while some people may be in an urgent situation so they can’t imagine things really accurately. The words fuller, thicker and healthier are enough to persuade people to buy and it hits it’s jackpot. If brows are fuller and healthier it automatically will make one’s eyes and overall looks become alive. 2020’s ads shows the precise benefits of using the product.

Make sure you submit a unique essay

Our writers will provide you with an essay sample written from scratch: any topic, any deadline, any instructions.

Cite this paper

How Persuasive Language Used In Different Cosmetic Ads In Different Time. (2022, February 21). Edubirdie. Retrieved April 19, 2024, from https://edubirdie.com/examples/how-persuasive-language-used-in-different-cosmetic-ads-in-different-time/
“How Persuasive Language Used In Different Cosmetic Ads In Different Time.” Edubirdie, 21 Feb. 2022, edubirdie.com/examples/how-persuasive-language-used-in-different-cosmetic-ads-in-different-time/
How Persuasive Language Used In Different Cosmetic Ads In Different Time. [online]. Available at: <https://edubirdie.com/examples/how-persuasive-language-used-in-different-cosmetic-ads-in-different-time/> [Accessed 19 Apr. 2024].
How Persuasive Language Used In Different Cosmetic Ads In Different Time [Internet]. Edubirdie. 2022 Feb 21 [cited 2024 Apr 19]. Available from: https://edubirdie.com/examples/how-persuasive-language-used-in-different-cosmetic-ads-in-different-time/
copy

Join our 150k of happy users

  • Get original paper written according to your instructions
  • Save time for what matters most
Place an order

Fair Use Policy

EduBirdie considers academic integrity to be the essential part of the learning process and does not support any violation of the academic standards. Should you have any questions regarding our Fair Use Policy or become aware of any violations, please do not hesitate to contact us via support@edubirdie.com.

Check it out!
close
search Stuck on your essay?

We are here 24/7 to write your paper in as fast as 3 hours.