In this era of data and technology, competition for customers is fierce across various industries and evolving every day. Thanks to that, some truly great business innovations have surface and take the world by storm. It is hard to ignore names like Uber, Airbnb, or FedEx… whose innovations the way we think and the world we live in forever. Innovations come in various forms, but most of them make it easier for not only the customers to achieve certain goals,...
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1. Introduction We were all accustomed to the traditional taxi services, but this sector was not showing signs of evolution and users have to accept the service as it is. Then, the situation changed when online-enabled car transportation service like Uber appeared. Uber provides a service, which connects drivers with passengers by using a mobile app. The consumers download the Uber app and can use it to find a driver which is located close by. It has benefits over taxis...
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Introduction to Southwest Airlines' Historical Background A quick situational analysis of Southwest Airlines would begin with their history or background of their organization and their successes and failures. Southwest actually started their company in the maintenance sector of planes and by 1971 Southwest attained its first three airplanes. Southwest only had three destinations they flew between and they were Houston Texas, Dallas Texas, and San Antonio Texas. It’s wort pointing out they started only in the state of Texas because...
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Nowadays more and more startups and original ideas appear every month. Not all companies become successful, and not all startups can earn millions. But sometimes an original and socially useful idea becomes extremely popular. One of such enterprises is Uber - the most expensive startup in the world. The Uber brand is known worldwide as a convenient online brand for renting cars or providing service, which can be used through a special application or website. In addition, the company provides...
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Enron was the seventh largest corporation of America. The company gave a vision of a steady company having very good revenue, but in real that was not the situation the large part of the company’s profit was just on the paper. All of this could be possible just because of planned accounting and traders reforms. Their debts and there hiding nature put the company in big trouble which in turn lead Enron in bankruptcy by late 2001. There were many...
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INTRODUCTION There are some basic concepts of marketing which are key for any organization to succeed in the business world or environment and those basic concepts can be classified into the 4 marketing P’s, which are Product, Price, Place and Promotion. Southwest Airline is a great business example who utilizes the 4 marketing P’s to great effect in growing the company’s customer base, profit, and business while facing intense competitions from other Airline carriers. Furthermore, in a highly competitive service...
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The Internet since its inception, has become a primary source of information flow throughout the world and the social networking has empowered people in every corner of the world to interact, collaborate and share their views online. Among which, the microblogging medium- Twitter, have 316 million active users every month with 500 million tweets posted each day. However, this free medium has lead to lot of consequences which are globally affected. There are countries that follow different religions and rules,...
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Twitter is an online microblogging site/social network where users can instantly compose and share messages, called “tweets”, in 280 characters or less. Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Skemp, 2019). On Twitter, each user has a profile that can be viewed and followed by anyone if their profile is public, users also have the option of making their profile private and only those approved can follow and view their content. One...
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Uber Technologies is a tech firm that has been in the industry for over 10 years. Uber is financially stable. Uber has had a substantial increase in its annual revenue over the 10 years. In 2016 their annual revenue was 3.85 billion dollars and in 2018 their annual revenue shits up to 11.27 billion dollars. The same impact can be viewed on their revenue growth. In 2016 the firm had a growth of 92%, in 2017 the growth increased to...
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In 1985, two large gas pipeline companies joined forces and created what we know as the Enron Corporation. The Enron Corporation provided commodities, utilities, and services in natural gas through its vast pipelines. Enron produced, carried and dispersed electricity through the northwestern parts of the U.S, among many other power associated ventures worldwide (Ferrel, Fraedrich, & Ferrel, 2011). During the 1990s, Ken Lay the Chair, Jeffrey Skilling the CEO and Andrew Fastow the CFO converted Enron into a $150 billion...
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Introduction Facebook is the largest social media company worldwide with 1.13billion daily active users in the mid of 2019. One of the core competencies of Facebook is the ability to move fast and add new features. In the recent years, Facebook discover many products and features to the platform such as adding timeline stories, adding photo filter edit, and deleting trending topics. Facebook also has a strong knowledge of society and networking. Facebook use this competitive advantage to create unique...
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Uber is a multinational company that offer private transportation. Almost ten years ago This company has made a splash in San Francisco by letting you order a car easily with your smartphone. Uber was founded a decade ago by Travis Kalanick and Garrett Camp in San Francisco, California, United States of America. The beginning of Uber has started in in the summer of 2008 when Travis Kalanick the successful mannered Canadian software designer, he was waiting for a cab in...
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Facebook was founded by Mark Zuckerberg in 2004, since then Facebook hasn’t stopped growing. Facebooks model relies on user’s personal information; what pages users shares and likes. Facebook believes that everything you upload become their property, like images, videos, posts, music and so on. When you use the Facebook page, then you already have agreed on their terms that says every content you publish they can use it, without paying you. So, everything you share that is public its free,...
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WALMART: About Walmart International has had net sales of $125.9 billion in 2012, making it the world’s third-largest retailer (behind Walmart U.S. and the French retailer Carrefour). According to the case it had sales that increased 15% over 2011, and operating income grew 10% to reach 6.2 billion dollars. Walmart is a huge international company and has entered more than 30 countries. In order to globally expand it has taken part in joint ventures, acquisitions, and natural/organic growth. PESTLE: There...
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The success of Southwest Airlines is no secret in the flying industry. Southwest Airlines is a brand notorious for its affordable prices, non-stop flights, and online ease of use. Beyond that, what makes Southwest success so strong? The company has taken nearly every precaution to rid excess use of valuable funds. These precautions include but are not limited to, using the same aircraft inside the company, non-stop flights, and short and sweet services inside their flights. The company uses only...
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Organizations such as Uber and AfterPay are currently being featured in the media as a result of difficulties they are experiencing as an organization. The ethics, organizational culture, and management involved in Uber and AfterPay can be portrayed through the experience of the workforce and the customers Executive Summary Uber is a transport company that allows people to book their transport using an app on thr other hand Afterpay is company which finances a product for the customers and they...
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The forceful loads of neoliberal economies have obliged organizations to return obligations to legally binding laborers and subcontractors. The climb information development stages have in a general sense enlivened this example over past decade. 'Sharing economy' associations have such no matter how you look at it allocation of neoliberalism's mechanical relations that another moniker—'the Gig Economy'— has prospered. Disregarding the way that financial specialists and purchasers have benefitted, common laborers occupations have been squeezed at the same time. This paper...
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Corporate surveillance, the monitoring of a person or a group of people collecting data on others, is in our everyday life. Sometimes we are aware of it but do not really pay attention or care about it until it becomes a bit too much. Should corporate surveillance be allowed? Learning more about corporate surveillance is important because consumers should be aware that it crosses the line between sharing basic information and invading their privacy. Understanding the concept of corporate surveillance...
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UBER was established in 2009 by Garrett Camp, it is a transportation network company (TNC). Its headquarters are situated in California, San Francisco. Initially, Uber provided only a ride/taxi service but recently it has added many more facilities to its mobile phone app such as UBEREATS which is a food delivery application, a bicycle-sharing system, and a peer-to-peer ridesharing. Uber has completely revamped the meaning of the word “taxi”. It no longer means having to shell out exorbitant amount of...
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SWOT ANALYSIS SWOT analysis is a method for identifying organization’s strengths, weaknesses, opportunities and threats. SWOT analysis evaluates what an organization can or cannot do in terms of both internal as well as external factors. Conducting a SWOT analysis determines the factors that will assist the firm in achieving its objectives. SWOT also identifies the factors that must be minimized or overcome to attain the desired result. In BMW, we found several of strength, weaknesses, opportunities and threats. For strength,...
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A friendship is thought to represent the mutual bond between two individuals or a group of people who are friends. According to the Merriam-Webster Dictionary, friend means, “one attached to another by affection or esteem” (Merriam-Webster). Being a friend means that you are connected to that individual or group of people by a common interest or mutual hobby. A friendship is made up of many different characteristics. However, there are three main ones that hold these bonds together. The three...
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It is said that one of the best ways to learn something is to study and watch the people who are very successful at this task. So, if one was wanting to get better at business and the strategies behind it, a great way to learn would be by studying and learning about some of the greatest businessmen in the world. One of the most talked-about businessmen in the world currently is Elon Musk. Elon Musk is a very hardworking,...
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ABSTRACT The administration and top executives at Enron were caught involved in unethical activities such as abusing their power by manipulating data, getting involved in inconsistent treatment with internal and external voters, proving unable to provide proper oversight over responsibilities and putting their own interests before that of their stakeholders. As a result, educators of leadership qualities must exercise: Share some of the blame for what happened at Enron, Integrate ethics into the rest of the curriculum, Highlight the responsibilities...
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What is Ethic? “Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.” (1) They influence how individuals settle on choices and lead their lives. Morals is worried about what is useful for people and society and is likewise depicted as good way of thinking. Morals thinks about people and their connection with nature and with different people, on opportunity, on duty and on equity. Its subject comprises of...
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Walmart is where we find anything and everything within considering our budget. A place for a middle to lower class person to manage their household. A place for brand and utilities. One could opt for luxuries like organic food and also get everyday necessities like a clearance section for groceries. The ability to reach every crowd has made Walmart rank 1 in top fortune 500 companies with a revenue of $500 billion . What is it offering that none other...
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Facebook is one of the leading social network platforms, founded in 2004 with a mission to “give people the power to build community and bring the world closer together” (Facebook, 2018). This suggests that Facebook is an important marketing tool to reach target audience. From a marketer’s point of view, Facebook can be seen as a bridge between the organization and individual people. Due to Facebook’s rapid growth, 3 years after its introduction Facebook has launched “Facebook Ads” with business...
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Introduction Walmart is a thriving business thanks to the strategical style of Sam Walton. This mass producer of goods, with superb service has expanded from physically selling the lowest prices all over the globe as well as making headway in the new ecommerce world. Walmart is one of the leading competitors in selling goods and services and its thanks goes to their bargaining power. Walmart’s style of bargaining power pushed out mom and pop shops because of their great competitiveness....
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Social media are the latest developments on the Internet, which have been accompanied by the advent of many Web 2.0 technologies. In general, many Internet specialists point out that social media represents a quantum leap in communication through the Web in a much more interactive way than when the communication was limited with very little information sharing and greater control over data managers. In addition, social media has provided many opportunities, which may be a place for trading for some...
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Introduction Southwest Airlines is a major American based airline headquartered in Dallas, Texas. It started out as a low-cost airline which has seen tremendous success year after year. Since its establishment as Southwest Airlines by Herb Kelleher Rollin King in 1967, the company has survived many ups and downs, including a recession and every airline industry downturn without having to layoff a single employee. SWA has stayed and is here to stay in the coming years, but in order to...
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Uber Technologies Inc. listed on the New York Stock Exchange on 10 May 2019. Wild speculation about the value of the 9th largest IPO in history has been all over the media for a few months. Last year, investment bankers, jockeying for some action in the fee income, talked up the value of the in the media, suggesting a value as high as $120bn. Although markets are not perfect, neither are they gullible and Uber listed at a valuation of...
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