Social media has become an increasingly powerful tool over the last number of years due to rapidly evolving technology. Social media is used daily among consumers, clients, and businesses to communicate brand messages, share stories, promote products, entertain, and more. There are a number of positive and negative effects social media can have within businesses which can lead to various...
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Introduction Thanksgiving is a quintessential American holiday, rooted in historical tradition and imbued with cultural significance. Originating from the Pilgrims' 1621 harvest meal, Thanksgiving has evolved into a national day of gratitude, celebrated with feasting and family gatherings. Its meaning transcends the mere act of giving thanks, embodying a profound appreciation for abundance, community, and the cyclical nature of life....
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Nowadays we see advertisements all around us without us noticing. They are all around us on phones, television, and even on newspapers. People do not realize that advertising influences their daily life and changes their way of thinking and buying a product. Advertisers use many different techniques to get the ad to function on different individuals depending on the product...
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Identity can be defined as, the characteristics that defines someone, for example a person’s name is a form of identity. Identity can refer to one’s personal identity as an individual, or one’s social identity as a member of a group (Marwick 2013, p. 355). Identity changes for each individual, as people present themselves differently based on context and audience. For...
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An advertisement is a bridge that connects the two worlds between manufacturers and customers. According to Cambridge Advanced Learner’s Dictionary, an advertisement is a picture, short film, song, etc. which tries to persuade people to buy a product or service (3rd ed). According to the Advertising Association of the UK, advertising is any communication, usually paid-for, specifically intended to inform...
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The marketing communication that employs an openly sponsored and non-sponsored message to promote or sell a product or service has created a platform for the proliferation of racial stereotypes. Racial stereotypes are automatic and exaggerated mental pictures that we hold about all members of a particular racial group (University of Notre Dame 2019). This widely held but fixed and oversimplified...
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In America, false advertisement has been going on for a while now. Whenever we see something “cool” or “useful” we want to have that object, our kids are the ones that get affected by false advertisements easily. The parents can easily be fooled by these adds as well because they’re the one that buys the objects for themselves and their...
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Black Friday shopping is a Thanksgiving tradition for most Americans.In 2017, more than two-thirds of American adults shopped over Thanksgiving weekend, either in stores or online.But do you know how the black Friday tradition started? In the early days, Thanksgiving became the unofficial start of the holiday shopping season in the decades after President Abraham Lincoln made it an official...
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In conditions of globalization, not only business freedom but also home country facilitate their entrepreneurs and helps to go globally. To encourage globalization you have to reform some policies and procedures which is possible with govt help. They need to have important factors of resources such as technology, finance, etc.. to globalize. To gain market strength as compared to competitors...
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Introduction In the contemporary marketplace, characterized by intense competition and a plethora of choices, brand awareness emerges as a critical factor influencing consumer decisions. Advertising serves as a pivotal tool in building and enhancing this awareness. Defined as the extent to which consumers recognize and recall a brand, brand awareness plays a fundamental role in shaping purchasing decisions. Effective advertising...
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Advertisements are everywhere. You see them on a magazine, billboard, television, radio stations, etc. They are found almost anywhere you look even though you do not realize it. Advertisements are meant to catch your attention and to appeal to your specific audience. There are many advertisements that are targeted at certain audiences and I have compared and saw how different...
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This article introduces a study on using EEGs to assess the brain's ability to acknowledge different advertisements. Electroencephalography, or EEG, has been used to examine the effects of advertisement and placement marketing on the brain. It is important to process the users’ awareness when they view a branded product during a movie, show, or video. Studies have found many things,...
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Abstract An individual sees approximately 3000 ads per day and the number is not likely to reduce anytime soon. Hence we explore the various effects of advertising strategies employed on the individual. It addresses the various forms of advertisements that an individual is exposed to in their day-to-day lives as well as the effects of the various persuasive psychological techniques...
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