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Case Study Report: Google SWOT Analysis and Analysis of Strategy

5 Pages 2191 Words
Introduction A search engine is used to carry out search on World Wide Web. The search result is mostly a mixture of articles, audio, video, visual presentation and research papers. The search engine uses algorithm which is usually maintained by real-time information which is also known as web crawler. Search engines were basically invented in 1990 by Alan Emtage who...

Apple FBI Backdoor Denial Case: Facts, Ethics, Stakeholders

1 Page 598 Words
Apple FBI Backdoor Denial Case Relevant Facts Apple is now among the largest publicly traded companies in the world valued at 916B as at 15/08/2019 and being one of the big 4 technology companies along with the likes of Google, Amazon and Facebook. Apple is both an industry leader and an innovator in many aspects of its operations, specialising in...
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Google Case Study: P.E.S.T.L.E. Analysis and 5-Forces Model

4 Pages 1995 Words
In the mid 1990s, two Stanford University students would meet and meld minds to create one of the most well-known technological giants of the twenty-first century. This company, the creation of Sergey Brin and Larry Page would come to be recognized after multiple name transitions as Google. Throughout the midst of the early 2000s technological boom, Brin and Page would...

Marketing Strategy of Samsung Company

2 Pages 1005 Words
Introduction Samsung Electronics Co., Ltd, South Korean multinational electronics company, has been a major manufacturer of electronic components for five decades. In the 1990s Samsung expanded into the global electronics markets. It is currently one of the world’s largest manufacturers of mobile phones and smartphones. The Company is also a major vendor of tablet computers, particularly its Android-powered Samsung Galaxy...
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The Aspects of Buyer Behavior on Apple Air Pods

7 Pages 3099 Words
Background Information The primary focus of this report is to discuss the impact of market size, market segmentation and competitors on consumer behavior (Kotler, 2015, p. 184). It is important to say that many Companies exist with the aim of generating a profit regardless of the market situation. That is where the three factors will come in purposely to give...

Samsung: The Aspects Of Consumer Behaviour

6 Pages 2723 Words
INTRODUCTION Samsung is a South Korean conglomerate headquartered in Samsung Town, Seoul. It comprises of numerous businesses under the umbrella brand of Samsung. It was initially started as a trading company but has diversified into other sectors through the years. Samsung has been consistently successful in satisfying customer needs through its varied range of products and services. The company generates...

Samsung Global Supply Chain Management

2 Pages 1083 Words
Regarding investment decisions, Samsung uses discounted cash flow analysis to determine whether an investment is worthwhile by estimating its future returns adjusted for the time value of money. This has manifested in many locations within countries with investment incentives like Vietnam and Africa. Similarly, Samsung electronics is operating a cobweb of more than 100 offshore subsidiaries across the world, generating...
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Samsung: Strategic Brand Management

4 Pages 2136 Words
INTRODUCTION Samsung group is a South Korean multinational conglomerate founded by Lee Byung-Chul in 1938. During the beginnings the group was already very diversified with areas like food processing, textiles, insurance, securities, and retail. In the late 1960s they integrated to the group the electronics area which increased the group’s growth a lot. After the founder’s death in 1987, Samsung...

Samsung Explosion Issue

1 Page 511 Words
After Samsung released Note 7 on 19 August 2016, at least 35 cases of explosion had been reported within a month since 24 August. According to the CPSC, Samsung has 'received 92 reports of the batteries overheating in the US, including 26 reports of burns and 55 reports of property damage, including fires in cars and a garage'. As of...
like 155

Apple and Samsung Marketing Mix Comparison

4 Pages 1826 Words
Introduction The purpose of this report is to compare and analyse the marketing mix strategies of Apple and Samsung and also the final aim is to create recommendations of the companies. The report starts with a short brief history of both companies Apple and Samsung, afterward, the marketing mix strategies used by both companies and finally a recommendation. Apple and...

Differentiation Strategy of Samsung Company

2 Pages 751 Words
In battle, use the Direct Force to engage the enemy, and the Indirect Force to win. The statement explained that the in battle, we can divide the forces into two methods of attacks, the direct and indirect. In all fighting, the direct strategy is applicable for joining battle, but indirect strategy will be needed in order to secure victory. In...
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Samsung As A Model Of Morals And Social Obligation

2 Pages 862 Words
This organization is begun by Lee Byung-Chull in 1938. It is begun as an exchanging organization. In the beginning days, the organization has low number of individuals and produce constrained merchandise. After that organization began developing yet in 1950 because of certain reasons Lee shut his tasks in Seoul. With the investment funds, Lee again begun his business and in...
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Impact of Global Marketing Strategy on the Success of Samsung Electronics

4 Pages 1914 Words
Abstract Global marketing strategy has played a vital role in the success of every company that is recognized worldwide. For a company to gain competitive advantage over rival companies in the global market, a good global marketing strategy must be set in place. When the right marketing strategy is applied, the company enjoys a lot of benefits and this also...
like 176

The Success Factors of Samsung Electronics

6 Pages 2955 Words
Introduction In this report, we are going to discuss the success of Samsung electronics and will point out the factors that play a key role in the success of the company. To understand those factor effects we will use three different techniques of analysis PESTEL, SWOT, and marketing mix respectively. We will see how a single factor from the analysis...
like 286

Marketing Strategy of Samsung Smartphones

2 Pages 708 Words
If we turn some years back, we know that the mobile phone industry was commanded and dominated by Nokia and Motorola. They had been superiors in this position for quite some time. However, as time goes by things dramatically changed. At that time Samsung company in the mobile phone industry was one of the smallest company with almost low profile...
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Comparison and Contrast with Samsung and TSMC

1 Page 462 Words
Every company has its policy on various areas such as business policy, employee management policy and workplace environment policy. However, there is also a necessary policy for establishing a successful and famous company, Corporation Social Responsibility (CSR) policy. According to Investopedia, CSR policy refers to a self-regulating business model that helps a company to be socially accountable to itself, its...
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Comparison and Contrast of the CSR Policies of Sony Hong Kong and Samsung

2 Pages 954 Words
Nowadays technology booming, there are a lot of electrical industries active in the world. When they keep producing technology products, pollution is inevitable such as chemical pollution, air pollution or land pollution etc. Refer to the Intergovernmental Panel on Climate Change report, if we do not take measures to curb greenhouse gas emissions as soon as possible, and control the...
like 228

Samsung Cost Structure

2 Pages 1107 Words
Through dependable items and administrations, inventive thoughts, skilled individuals, collaboration with other accomplices and clients and a mindful approach to trade and worldwide citizenship, Samsung has taken the world to modern creative headings. Samsung could be a producer like other Asian makers such as Sony Organization or NEC Enterprise, with a prominence of vertical integration. It may be a procedure...
like 136

The Economics of YouTube

2 Pages 1013 Words
Almost all of us are familiar with YouTube the Google owned video sharing platform, but not all of us are familiar with its beginnings and the impacts it had on the consumer-producer world. YouTube which is now considered a monopoly in its field was founded by three PayPal employees, who ran the company from a small office, which was above...

Apple versus Samsung: Design Patent Litigation

5 Pages 2273 Words
Abstract High-technology companies that have brought innovation to the market also use their innovation to claim their intellectual property rights around the world. In 2011, Apple Inc started to put forward as a fact its design patent over Samsung Electronics Company in the gets together States court and the disputes then expanded to more than fifty questions taken to be...

The Peculiarities of Samsung Brand

1 Page 538 Words
Introduction Burris said in (2020) The Samsung Bunch could be a South Korea-based combination company that incorporates auxiliaries. It's one of the biggest businesses in Korea, creating about one-fifth of the country’s add up to trades with a essential center in hardware, overwhelming industry, development, and defines. Other major auxiliaries of Samsung incorporate protections, promoting, and excitement businesses. Samsung's Beginnings...
like 288

Apple VS Samsung

1 Page 607 Words
There are a lot of companies out there producing great products. But today I will be talking about two main competitors as of right now. Apple and Samsung. Apple has been competing with Samsung for a while now. These amazing companies have made a lot of useful technology to make our life easier. But speaking about the future I believe...

The Rise of Samsung: Why it's Bigger than you Think

3 Pages 1398 Words
This is OOCL Hong Kong, the largest container ship ever built, with a length of 400 (399.87)meters and width of almost 60 meters (58.80M), it can carry 21,413 20 foot-long containers.In comparison, Boeing 747-8 is just 78 meters long and it’s the world's longest passengerplane. And this ship is built By Samsung, the exactsame company that's competing with Apple to...
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Apple's Organizational Culture And Structure

4 Pages 1680 Words
Introduction Apple Inc. (Apple) is an American multinational technology company established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 (Biography, 2017). Apple was located in Cupertino, California. The first product of Apple was the Apple I (Deffree, 2019). It has changed the usage of computers around the world. Till now, Apple was mainly focusing on the development of...

Does Apple Use Child Labor?

4 Pages 1971 Words
Apple Inc. is an American multinational company that designs and sells consumer electronics. The company was initially founded by Steve Jobs in 1976, where he started off with selling computers in his company and then moved towards other products like mobile phones, tablets, televisions, laptops and etc. Apple has gained customer loyalty and brand recognition due to its diversification strategy...

Apple Company: Planning, Organizing, Leading And Controlling

2 Pages 911 Words
Apple was founded in 1976 by Steve Jobs and his friend Zwynak. They wanted to make computers small so people could put them in their homes or offices. Apple is an American company that manufactures personal computers and accessories. It was the first company, a successful personal computer company, and began expanding and developing it to include manufacturing phones Portable,...
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