There are several relevant facts in the case of “Should Ronald McDonald Retire.” For example, McDonald’s continues to be a very popular fast-food chain that has been in existence since the 1960s and is well represented by a popular and colorful legend - Ronald McDonald himself. Although polls indicate it is time for the legendary clown to retire; Ronald just...
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In the 21st-century competitive market environment, advertising has played a vital role. Nowadays, advertisements have become a model to persuade, to influence, to attract, to inform the people or the audience. In advertisements, the themes remain the same, but it ensures not only selling the product but also the visibility of the product and business. Celebrity endorsement means tying the...
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Introduction of the Product Couplet Timekeeper Ring is one of the innovative gadget with various features such as setting a noiseless alarm, GPS tracker, and 24-hour digital timer device. It can transform your waking up style in a very smooth way by not disturbing your partner who is sleeping very next to you. This modern waterproof and convenient device can...
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Walmart is an American multinational retail company that operates a chain of supermarkets, departmental discounters, and grocery stores. The corporation was founded in 1962 by Sam Walton, and now its headquarters are located in Bentonville. Walmart has approximately 11,496 stores and 57 clubs and operates in 27 different countries around the world. This is the world's leading revenue collection company...
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Promotion is one of the four Ps of marketing. In marketing management, promotion is a method of informing consumers about the relative advantages of a product, service, brand, or problem that is usually persuasive in nature. The primary goals of promotions are to increase product demand and differentiated it from competitors. A product may be promoted in a variety of...
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In this essay, I aim to discuss the marketing mix, identify issues with its use as a marketing model/concept, and produce recommendations to reinforce my argument. The marketing mix is a structure for the planned management of customer relations, including product, place, price, and promotion (Jobber, D., Ellis-Chadwick, F., 2020, p.783). Originally it was introduced when James Culliton depicted the...
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Creating a business requires making choices that will contribute to the success of the business: from the colors of the website to the price of products or services. But, in my opinion, one of the most important choices to make at the start of business creation is to create a logo. After all, the logo will be at the heart...
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Have you ever experienced that could not remind the name when someone asks you what name this song is? You know what this is, but you just remember their visual, you can’t remind their name. Another example is that you met a person whom you don’t know and introduced to each other. One day you met him again. You remember...
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Introduction The use of music in advertising has become a common practice in the modern world. It adds an emotional appeal and helps create a connection between the brand and the target audience. However, the question arises: Should artists' music be used in advertising? This essay will argue that while there are benefits to both artists and advertisers, the use...
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In this essay, I am going to do a semantic analysis of the Coca-Cola advertisement. In this ad, Coca-Cola introduces a new flavor of the drink called ‘Coca-Cola Zero Calorie Cherry’. A woman holding a bottle of Coca-Cola and there is clearly written ‘Coca-Cola Cherry with Zero Sugar’ in the ad in white color. Connotation ‘Coca-Cola Cherry with Zero Sugar’...
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In 12 May 2017, McDonald’s posted an advertisement to their social media and UK TV, but this video advertisement did not get good feedback. And it caused a lot of discussions and arguments about McDonald’s. In this video, a boy was talking with his mother about his dead father and imagining what they had in common with the boy’s dead...
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The commercial shows the aging of a daughter and a father from a young age in chronological order. In every scene, the daughter becomes a little older and takes an origami crane from her father that he made from an Extra gum wrapper. By the end of the ad the father finds all of the origami cranes his daughter kept...
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The consumer market includes all the individuals and households who buy or acquire goods and services for personal consumption. According to Kotler and Armstrong (2010), currently, the world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services. Among these consumer goods shoes are one of the basics. Currently,...
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Reading Our Lips: A Reflection of Lipstick Advertising from 1920-2019 What makes something beautiful? Each culture has a set of general beliefs about what constitutes femininity and beauty (Frith et al., 2009, p.193). Beauty is a discourse of society and it is constantly changing and reflecting societal values of the given time period. For example, Marilyn Monroe was the beauty...
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The World Health Organization defines public health as “the art and science of preventing disease, prolonging life and promoting health through the organized efforts of society”. Health campaigns are generally designed both to increase awareness of health threats and to move target audiences to action in support of public health. Reactive advertising is when the advertisement creates a fear in...
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This essay will explore how specific art pieces from various artists within the Pop Art movement have contributed to the birth of branding and advertising and what influence it still has on modern design. It will identify how brands use the Pop Art style within their current marketing tactics to sell products, ideas, or services. Argument Art and graphic design...
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All 4 persons in the ad are remarkably well-known athletes who play tennis and football. The ad is the Double Stuf Racing League in which the athletes are in a competition to see who’s fastest to twist, lick and dunk their oreo cookies. Most athletes are familiar with the ‘leave it all on the field’ speech, which indicates that athletes...
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Introduction Emotion, sex, and humor can generally be attributed as three tried and tested (and arguably done to death as well) formulas of advertising communications. A quick search on any advertising portal would show almost all communications have tried to make their way to effectiveness with a mix of emotion, sex, and humor. As this report’s scope of research has...
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Executive Summary Despite the fact that people’s ambitions and dreams are different; and driven by diverse backgrounds and cultures, there is always a dream in everyone’s life to hold a key position or own a business or be somewhere in a better place in the future. This is the main driver to pursue your dreams as a student or a...
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Who am I? Elizabeth Ogabi is an expert in communication, having thorough experience in digital, external, and internal communications throughout several industries. She has operated with certain leading organizations such as Unilever and provided immense contributions to ensure a successful partnership between Save the Children (West Africa) and The Unilever Foundation. However, her strong focus on gender equality, inclusion, and...
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What is a personal brand? As the saying goes, “Everyone is unique in their own special way”, we all have at least one uncommon quality within us. Uncovering these unique qualities gives us the potential needed to stand out in a crowd and make our own place. Now, this is the very basic idea of what a personal brand is...
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AvalonBay Communities Marketing Research Process AvalonBay Communities is a property management business for apartments with a presence in 11 areas in the United States: California, Connecticut, District of Columbia, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Texas, Virginia, and Washington. In addition to managing apartment properties, AvalonBay also develops, redevelops, and acquires existing apartment properties for continued expansion and...
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Trend Description Content marketing is a strategic marketing approach that helps in creating and distributing valuable, relevant, and consistent content that attracts and retains that particular audience — and, ultimately, to drive profitable customer action. Content marketing is at the core of best advanced showcasing efforts. Behind each extraordinary brand is an abundance of profitable and pertinent substance that truly...
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Marketing Situation Analysis Stamford International University Founded in year 1995, located in urban area of Bangkok with the population of 5 Million inhabitants. Level of education in Thailand is increasing from before. Launching an MBA International and National program is brilliant and successful strategy for now days in the area like Bangkok with the majority of educated population and large...
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Nowadays, it is difficult for companies to establish themselves as more and more businesses are emerging on the market. Especially the tourism industry and hospitality industry face constant changes and new trends (Fleischer, Peleg and Rivlin (Byk), 2011). Companies need to manage and invest in their marketing strategy. Moreover, consumers have a large selection of purchasing services and products. Customers...
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Content marking is a type of marketing which fixates on producing, publicizing and disbursing content for a specific target market online (Pulizzi, Joe; Barrett, Newt (February 2010), intended to accomplish: appealing to the general public extending the target market setting up and increasing sales broadening people’s knowledge of the brand building customer loyalty and customer relationships online. Content marketing is...
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1. Intended message: As a worthy competitor of the Coca-cola company, the advertisement aims to announce that the Pepsi beverage has been consumed over many generations, is continued to be drunk by everyone nowadays and will remain popular in the years to come, so everyone should join the bandwagon and drink Pepsi. 2. Target audience: Being an American advertisement, PepsiCo...
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Marketing Research: Definition The way toward social affair, examining and deciphering data about a market, about an item or administration to be offered available to be purchased in that market, and about the past, present and potential customers for the item or administration; investigation into the attributes, ways of managing money, area and requirements of your business' objective market, the...
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There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you're trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes...
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Marketing research is a crucial management tool for helping businesses to discover whether or not the product or service that they are providing is actually desired by their customer base. It is a critical component when launching a product, trying to improve the existing service or just looking to be a step ahead of competitors. It provides them with all...
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