Technological advancements have shifted the marketing designs adopted by firms. Since the advent of social media sites in 1997, consumers buying behaviours and purchasing parity have changed to incorporated social attitudes (Sudha and Sheena, 2017). Traditional marketing entailed relations between brand firms and consumers to initiate purchases and build consumer loyalty. The venture is somehow expensive and time-consuming; thus, many brands have shifted to influencers marketing using social media platforms to reach out to buyers. Recently, influential marketing has taken...
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INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve the motivation of the customer to purchase the product or service since the motivation to buy the product or service may differ for all customers. If the customer's motivation to buy the product...
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Abstract Sales promotion efforts of marketers focusing on the incremental sales volume, acquiring market share, branding, consumer acquisition and retention. FMCG players are providing different schemes to consumers, retailers and sales force to capitalize the industry growth opportunities. Apart from consumer promotion and advertisements, promoting retailers with sales promotion schemes are having more impact on branding and sales achievement. A research report in a business weekly has revealed that about half of the people in India are below the age...
3 Pages
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Abstract Branding is one of the most significant factor in consumer buying behavior. The paper consist about how branding impact on consumer buying behavior. Now a days cellphone industry in its boom stage there are many brands available for mobile phones & each brand has its own competitive advantage the paper also focus on which factors considered while purchasing particular brand. From last 18-19 years there was tremendous change in cell phone industry earlier use cell phones was only restricted...
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Overview The consumer conduct or purchaser conduct has increased expanded significance in a consumer oriented promoting arranging and the executives. Consumer behavior is the training utilized when individuals, groups, or associations select, use or discard the item, facility, thoughts or experience to satisfy customer’s necessities and wants. The main reason for doing this press conference is to identify the main factors which affect consumer purchasing behavior of durable household goods in South Africa. Durable goods are a group of customer...
6 Pages
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The break-out of coronavirus pandemic has greatly impacted the whole world. People stayed at home during lockdown, or wearing masks all day during their work after the slightly alleviation. Not only the daily life has been changed dramatically, but also the business world. The most impacted business should be those who rely highly on world trade. The world trade in 2020 is expected to plummet by between 13% and 32% due to the disruption of the normal cross-border economic activities....
4 Pages
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Background Information The primary focus of this report is to discuss the impact of market size, market segmentation and competitors on consumer behavior (Kotler, 2015, p. 184). It is important to say that many Companies exist with the aim of generating a profit regardless of the market situation. That is where the three factors will come in purposely to give a business premise an advantage over the others. In this report, I am going to discuss how Apple Airpods, products...
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INTRODUCTION Samsung is a South Korean conglomerate headquartered in Samsung Town, Seoul. It comprises of numerous businesses under the umbrella brand of Samsung. It was initially started as a trading company but has diversified into other sectors through the years. Samsung has been consistently successful in satisfying customer needs through its varied range of products and services. The company generates revenues through three major business units: information technology and mobile communications (IM), consumer electronics (CE) and device solutions (DS). The...
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Abstract The development of the web, revolutionized the thought of the conventional way of shopping. A buyer is not concerned about the timings or particular location of the stores; buyer can be active at essentially all the time and can buy anything from anywhere. The impact of electronic commerce (e-commerce) on obtainment, shopping, trade collaboration and client services as well as on conveyance of different services is so emotional that nearly exaction is influenced. As the online shopping is getting...
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Introduction Consumer behavior is a branch of organizational study where the concentration is given on the preference of individuals, groups, or firms about goods and services. The mental, behavioral, and emotional state of a consumer or buyer gets the maximum priority for justifying the behavior. The buyer behavior study is becoming popular because of its relatable success with the competitive advantage. If a firm or an organization can investigate the key to drive a consumer toward purchasing their products or...
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The aim of this study is to investigate in what way factors of culture (such as values, beliefs, laws (rules of behavior) and social status) influence consumer behavior using the example of Coca-Cola Company. Additional questions were: is it still important today to take them into account in the times of globalization Or marketers do not have to pay attention to it advertising a product of mass culture. Mentioned factors were studied on already existing literature. Used materials were taken...
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Throughout the years, media has proven to be a very powerful tool for influencing a large number of audiences from different walks of life. Most of the time, people are unaware that the digital media is already manipulating their purchasing behavior and buying decisions by creating appealing advertisements on different media platforms, which is part of their goal to attract more consumers. According to a website of Scotch and Ramen, a media agency that works on reporting business tips and...
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The main focus of this research study was to study the phenomenon of price discrimination in the business universities. For this purpose Dainora Grundey & Ingrida Griesiene selected two business universities of Lithuania (Europe). A comparative analysis of both universities discloses that pricing strategies differ from university to university. They targeted the tertiary education (post-secondary education), as governors and administrators seek profitability as well, taking into account various important factors, such as Economic crisis; Demographical crisis i-e shrinking educational market...
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Background Consumer behavior & customer commitment both are the most discussed topic in the market from past few years. The purpose of this research is to seek out how consumer behavior & consumer commitment affects the brand loyalty of any product or service. The value the customer provides to the firm is the conclusion of his commitment and loyalty to the product and service. This study also helps in the concluding methodology, design, approach to describe the relationship between the...
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The ability to evaluate long-term consequences is essential to successful financial decision making. Teens develop financial behaviors that can influence their actions as adults (Martin and Oliva 2001), such as making the strategic choice to delay gratification by saving and avoiding a debtor’s prison (Bernthal, Crockett, and Rose 2005). Teens experience stress from school, family, and finances at higher levels than their parents realize (APA 2009). Teenagers in the United States possess significant spending power ($116 billion; Youth Pulse 2010),...
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Introduction This paper aims to survey the recent research on globalization and growth, with an emphasis on research of how cultural globalization occurring around us. To understand cultural globalization, we should first understand what the term actually globalization means. Globalization is the process in which people, ideas and goods spread throughout the world, prodding more interaction and integration between the world's societies, governments and economies. The term is most much of the time utilized in reference to making a coordinated...
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This case was particularly chosen since it once presented itself to me two years ago while employed as a cashier at a hardware store. In a firm the cashier holds the cash register at various locations such as point of sale or at a retail store. This individual is responsible for receiving and disbursing money. Like mistake or miscalculation may occur in any position, there is no exception with the cashier. With the constant busy nature of this job, cashiers...
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Companies and organizations continuously want to create value for customers and build strong customer-relationships in order to capture value. For ages, firms and organizations have been seeking to shape their target audience’s thoughts, attitudes and behavior so that they can attract more customers and build brand awareness. One way brands are promoting their products and services is through social media influencers. Social Media influencers are normal people, like you and me, who happen to have a passion for a certain...
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Introduction Adaptive software development is a design principle for the creation of software systems. The principle focuses on the rapid creation and evolution of software systems. The adaptive development method grew out of the rapid application development method. Adaptive Software Development replaces the traditional waterfall cycle with a repeating series of speculating, collaborate, and learn cycles. ASD is made of three steps (speculate, collaborate, and learn). So, here those steps described briefly: Speculate --> Initiation and Planning Collaborate --> Concurrent...
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Introduction When an individual starts a business or is running a business, it becomes necessary for him to let people know about it. Promoting is essential to let others know about the business. Either offline or online, any sort of business needs customers to enjoy a healthy business turnaround. However, advertisement is the only way to reach customers. That’s why for a company, advertisement is essential. A business will be able to operate in a competitive setting, only if it...
3 Pages
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Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases - there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from frequent exposure to social media marketing communications, meanwhile Ioanăs & Stoica (2014) write about added influence on other buyers and an easy impact on attitude...
2 Pages
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During this essay I will be arguing and explaining how the changes in contemporary society have influenced the growing phenomena of consumer activism and as a result have posed new risks as well as positive attributes and experiences for the stakeholders involved e.g. business organisations, consumers and employees. Consumer activism is the process of action with the intent to “protect consumers in their economic role by bringing attention to the political, ethical and moral aspects of consumption (behaviour) and consumerism...
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1.1 Visual Communication Theory (Gestalt) Visual communication is vital in graphic design as all graphical elements are associated with our eyes. This is why packaging on any product is important to appeal to the consumer at first glance focusing on key design elements including colour, shape, space and size. In contrast, Gestalt’s theory on the principles of perception assures you that the design and perceptual experience is positive and the message behind the design is transferred to the viewer. The...
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Australia is about 25 million people where about half of its population possess a passenger car. It has been found that the best customer archetype for a car worthing around 25 000 AU$ are the young men between 25 and 34 years old. They represent 1.66 million people within the country and most of them lives on the Est-coast, when it comes to downsizing to a specific area, 10% of them lives in Brisbane. On the basis that only one...
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Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an informal manner, share ideas and interests among themselves. This strategy makes the consumers to feel better than the traditional methods of selling and advertising. Eg....
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ABSTRACT Lifestyle is an approach centered on way one leads life. Lifestyle is the way in which the people live, spend their time and money. Lifestyle of an individual is his way of expressing his feelings, attitudes, interests and opinions. The Lifestyle of individuals has always been of great interest to marketers. They deal with everyday behaviorally oriented facets of people as well as their feelings, attitudes, interests and opinion. A lifestyle marketing perspective recognizes that people sort themselves into...
7 Pages
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Consumer socialization refers to the process by which young people learn skills, knowledge, and attitudes from others through communication, which then assist them in functioning as consumers in the marketplace (Moschis and Churchill, 1978). The socialization theory maintains that “socialization agents” “transmit norms, attitudes, motivations, and behaviours to the learner” (Moschis and Churchill, 1978). A socialization agent can be described as a source of influence, which can be either an individual or company which is directly associated with the person...
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Two variables commonly decide customer perceptions towards online test our relink in graphui shopping, one is trust, and second is perceived benefits (Rahman et al., 2018). Therefore, trust and perceived benefits It seems like the expectations regarding customer behavior against online shopping are important. First, Trust is one of the curious considerations in the global industry of online shopping and locking power between buyer and seller. Trust has a major positive significant impact on the relationship between the attitude of...
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Introduction Consumer perception is known as a marketing concept, which includes the opinion that consumers have about products and the knowledge and understanding they have regarding these offerings (Izadi Manesh et al., 2015). Consumer perception includes how consumers view different products and services provided. Several factors affect consumer perception such as advertising, personal experiences, reviews, social media and public relations. Businesses are successful when it is able to retain consumers who continue to purchase its products that helps the business...
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Introduction Over the recent decades, the issue of the benefits and risks associated with Corporate philanthropy (CP) has been an evolving topic on shareholders and the society as they have developed stronger expectations of firms behaving in a socially responsible way. Houqe at el (2016) purport that society’s perceptions play an important raw in contributing to firm’s success in the current business environment. In addition, society’s perception over a firm act as a stimulus for the organisation to grow its...
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